The Brian Church Group
"Personal Service...Professional Results"
DIRECT 732-449-0671    FAX 1-888-422-0218
For Sale By Owner Real Estate Info

FSBO?...We do for a living what some people do for sport.

If you are trying to sell your own home, please don't be offended by the title of this section. During the Sellers' market, it was much easier to be a FSBO, and many owners still believe that this is a good way to save on the commission. We respect this opinion; but we also know that this belief can originate with a past experience. One Realtor who doesn't earn his or her commission can affect a client's view of the industry in general. Realtors who excell at what they do will always add value to a transaction and the statistics prove it. On a national level, transactions brokered by Realtors close at an average of 10% more than those without professional representation.

This information also applies to "Limited Service Agencies" that simply place your home on the MLS with little or no additional services. For those who don't mind sitting their own Open Houses or negotiating on their own behalf--this can be a possible option. It puts your home on the MLS; however, in our case, this website is only one of 20 that we regularly use for ALL of our properties. In a challenging market, the more exposure that your propertiy receives, the quicker it will sell...and usually for a higher price.

Those who choose to try to sell their own homes are never fond of this statistic; but it is true. The main reason why a Buyer will be interested in their home will be the desire to save money on the real estate commission. Unfortunately, both sides cannot benefit from the same savings, and an experienced Realtor will usually cover the cost of their commission in the negotiating stage alone.

If you choose self representation, the worst possible phrase that you can put in your advertising is "NO REALTORS". This is the equivalent to having open heart surgery...and asking all of the Doctors to please leave the room. It is very appropriate to ask Realtors not to solicit your listing and respect your choice to be a FSBO...but leaving them out of the equation completely drastically limits your exposure. It is always best to welcome responsible Realtors and advertise the fee that you will pay them in advance.

The attached list is only a partial example of some of your Realtor's activities. These tasks must be done, whether you list your home or not. If you are flying solo, don't forget the details or you risk legal and/or financial problems.

And DON"T FORGET us when you decide to change strategies and list your home. We respected your choice....and didn't try to scare you with stories about axe murderers coming to your Open House.

Electricians laugh at us when we try to run our own circuits. If you are a Dentist, the thought of a patient pulling his own teeth probably alarms you. Your home is your most important asset . We will treat it (and your trust) as if it was our own.


  • You will need a comprehensive market analysis.
  • You will need an expert price valuation so your home can sell quickly without under-pricing.
  • You will need a comprehensive marketing campaign in order to receive the highest possible price for your home.
  • You will need to network with other Realtors who have buyers who may be interested in purchasing your home.
  • You will need a local advertising campaign including the creation of print and Internet advertising.
  • You will need proper signage to promote your home.
  • You will need the proper legal representation to assure the transaction takes place smoothly.
  • You will need someone to coordinate showings and other appointments.
  • You will need someone to conduct, and drive traffic to, your open house.
  • You will need an experienced negotiator who knows what is reasonable and what is not.
  • You will need an expert who understands contingencies, cash offers, mortgage appraisals and a variety of other details.

These are just a few items to consider when selling your home without professional representation. If you have any questions about the real estate process, feel free to call us. We're here to help.

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Gloria Nilson & Co. Real Estate
1101 Third Avenue • Spring Lake, NJ 07762
DIRECT 732-449-0671 • FAX 1-888-422-0218
TEXT 732-859-8541
OFFICE 732-449-3200